Cultural differences can be placed anywhere between two individuals, between two professions, between two regions, between two continents and so on...

It is necessary to learn about, understand and share these differences in order to be able to exchange, negotiate and work together.

Incomprehension of these differences leads to the failure of import-export projects, international projects and collaboration between two individuals, between two professions, between two regions, between two continents and so on... 

When you don't know the country, its methods of market introduction, its presentation and negotiation techniques, and when there's a language barrier, I'll answer your call.